Introduction
When people hear the words Jeremy Clarkson pub, they immediately think of roaring laughter, country charm, and pints of locally brewed beer served with a touch of celebrity flair. Known for his sharp wit, unapologetic opinions, and high-octane adventures on Top Gear and The Grand Tour, Jeremy Clarkson has also stepped into the quieter—but no less challenging—world of traditional British pubs. His venture into hospitality reflects more than just a love for beer; it embodies his passion for the countryside, his entrepreneurial experiments following the success of Clarkson’s Farm, and his mission to revive rural spaces in a modern yet authentic way.
In this in-depth guide, we’ll uncover everything there is to know about Jeremy Clarkson Pub. From its fascinating backstory and farm-to-table concept to what makes it stand out from ordinary establishments, this article covers the lot. You’ll learn about the menu, the unique beers brewed under his Hawkstone label, the challenges of running such a business, and why fans from across the UK—and beyond—are making pilgrimages to experience it first-hand. Whether you’re a die-hard Clarkson fan or simply curious about rural pubs with a twist, you’ll find a mix of insight, humour, and practical details that even competitors rarely touch.
The Origins of Jeremy Clarkson Pub
Jeremy Clarkson’s decision to open a pub was not a spur-of-the-moment celebrity project. It ties directly to his ownership of Diddly Squat Farm in Chipping Norton, Oxfordshire. After documenting his farming struggles on Amazon’s Clarkson’s Farm, he realised there was demand for a more direct, authentic experience where visitors could not only buy farm produce but also enjoy a proper pint brewed from his own barley.
This idea gave birth to the Hawkstone beer brand, which has become the cornerstone of his pub offering. Opening a pub was the next logical step: a venue where his farming output, his humour, and his entrepreneurial streak could blend into a real-world experience. Unlike some celebrity-owned venues that feel like themed attractions, Jeremy Clarkson Pub is rooted in traditional British hospitality—albeit with his own controversial and comedic touch.
Location: Where to Find Jeremy Clarkson Pub
The pub sits in the Oxfordshire countryside, within easy reach of visitors heading to the Cotswolds. This location is strategic: rural enough to feel authentic, yet close enough to urban centres for fans to make the journey. Tourists visiting The Farm shop often pair their trip with a stop at the pub, creating a double draw for Clarkson enthusiasts.
- Region: Chipping Norton, Oxfordshire
- Nearby Attractions: The Cotswolds, Blenheim Palace, and local walking trails
- Accessibility: Car is the easiest option, though local taxi and bus services make it reachable for non-drivers
The Hawkstone Beer Connection
At the heart of the Jeremy Clarkson Pub is Hawkstone beer. Brewed using barley from his own farm, the beer has quickly gained a reputation for quality rather than novelty. Far from being a gimmick, Hawkstone competes seriously with established breweries. The range includes:
- Hawkstone Lager – Crisp, refreshing, and modern in style.
- Hawkstone IPA – A more traditional, hoppy ale that appeals to craft lovers.
- Seasonal Brews – Rotating selections showcasing local ingredients.
Clarkson’s involvement in the brewing process, combined with his storytelling flair, has helped Hawkstone achieve both credibility and cult status.
Atmosphere and Design of the Pub

The pub balances traditional charm with Clarkson’s signature personality. Expect rustic wooden interiors, cosy corners, and walls adorned with subtle nods to his television career and farming escapades. Unlike themed restaurants plastered with celebrity memorabilia, the décor here is understated, reflecting his belief that the beer and food should take centre stage.
Lighting is warm, seating ranges from snug booths to large communal tables, and outdoor spaces allow visitors to enjoy their pint overlooking green countryside views.
Food Menu: From Farm to Plate
True to Clarkson’s farm-to-pub ethos, the menu features locally sourced ingredients. It celebrates hearty British classics while introducing a modern flair. Examples include:
- Steak and Ale Pie made with Hawkstone beer
- Farmhouse Burgers crafted from local beef
- Seasonal Veg Dishes highlighting what’s fresh from the farm
- Sunday Roasts that have quickly become a weekend highlight
Vegetarian and vegan options are present, though Clarkson himself often jokes about them in interviews. Still, the kitchen ensures inclusivity for all visitors.
Challenges Faced in Running the Pub
Operating a rural pub is no easy feat—even for a celebrity. Clarkson has been vocal about the challenges:
- Regulations and Licensing: Like his farm shop, the pub has faced scrutiny and red tape.
- Supply Chain Issues: Ensuring local produce year-round requires coordination.
- Public Expectations: Fans arrive with high hopes of seeing Clarkson himself behind the bar.
Despite these hurdles, Jeremy Clarkson Pub has become a success story, largely thanks to its authentic approach and the fan community it has cultivated.
Why Fans Flock to Jeremy Clarkson Pub
For many, visiting the pub is like stepping into Clarkson’s world. Fans are drawn by:
- The chance to drink Hawkstone beer in its “home”
- The possibility of spotting Clarkson or his farm co-stars
- The authentic countryside atmosphere
- Instagram-worthy moments that combine celebrity culture with rural Britain
It’s a blend of novelty and genuine quality—something many celebrity ventures lack.
Comparison with Other Celebrity-Owned Pubs
While several celebrities have tried their hand at the hospitality industry, Jeremy Clarkson Pub differs in important ways:
- Farm Connection: Few can claim to serve beer grown from their own land.
- Authenticity: The pub is not a gimmick; it is genuinely rooted in farming life.
- Personality: Clarkson’s controversial yet magnetic persona makes it unique.
In contrast, some celebrity pubs rely heavily on branding without delivering substance.
Local Community Impact
The pub has not only attracted tourists but also provided a boost to the local economy. Jobs have been created, local suppliers benefit from regular orders, and the spotlight on Oxfordshire continues to grow. While some locals have raised concerns over increased traffic, many acknowledge the positive economic ripple effect.
Practical Information for Visitors
If you’re planning to visit the Jeremy Clarkson Pub, here’s what you need to know:
- Opening Hours: Typically afternoons to late evenings, with extended hours on weekends.
- Reservations: Advisable, especially during peak tourist seasons.
- Parking: On-site spaces available, though limited.
- Dress Code: Casual and countryside-friendly.
The Future of Jeremy Clarkson Pub
Clarkson has hinted at expanding his hospitality ventures. While no official announcements have been made, fans speculate on potential beer festivals, pop-up events, and even additional pubs under the Hawkstone brand. Given the success of his farm and media projects, it wouldn’t be surprising if the pub becomes the flagship for a wider rural hospitality empire.
FAQs About Jeremy Clarkson Pub
Does Jeremy Clarkson actually work at the pub?
Not regularly, but he is known to make appearances, especially during special events.
What makes Hawkstone beer unique?
It’s brewed with barley grown on Clarkson’s own farm, giving it authenticity and traceability.
Can I visit both the farm shop and the pub in one trip?
Yes, many visitors plan both, as they’re located close together in Oxfordshire.
Is the pub family-friendly?
Yes, families are welcome, and children’s menus are available.
Do I need to book in advance?
Booking is recommended, especially for weekends and holidays.
Conclusion
The Jeremy Clarkson Pub is more than a celebrity side project; it’s a genuine extension of his farming journey and his passion for rural life. By combining locally brewed Hawkstone beer, hearty British food, and the charm of an authentic countryside setting, Clarkson has created a venue that resonates with both fans and casual visitors.
Whether you’re planning a trip to the Cotswolds or simply curious about how a motoring journalist turned farmer turned publican operates, this pub offers an experience like no other. So next time you fancy a pint, why not make it one poured straight from Jeremy Clarkson Pub world?